Decoding Luxe - Mahul Brahma

Decoding Luxe - Mahul Brahma

Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands –owner, custodian, retailer, connoisseur as well as student –helping them understand and formulate, with a historicalperspective, an effective strategy for conceiving, positioning,placing, promoting and pricing these luxury products.It is all about finding the magic potion for a brand’s success withluxe in India, who always look for value-for-money or valuefor-label.

• Author: Mahul Brahma
• Language: English
• Page No.: 144
• Publishing Date: 42926

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